They say 'a picture is worth a thousand words' and since the explosion in popularity of sites like YouTube, Instagram and Pinterest, marketers have increased their investment in images and video to engage audiences through the major social networks.
Consumer product brands like PUMA and Brisk have well-managed Instagram channels; news organisations are also getting in on the act to express their content visually, such as the Guardian, Mashable and CNN; even the American Association of Retired Persons (AARP) is using Pinterest and Instagram to reach audiences outside of their core demographic.
But plenty of questions remain about how to create engaging content efficiently and how to use this content social networks for effectively. On Wednesday 5 March at 14.00 GMT we'll be hosting a live web chat (taking place in the comments section below) which will bring together Media Network members to answer these key questions for marketers looking to do more with images and video:
• Why visual content? What advantages does it have over other forms of content marketing?
• Structures and costs: how do you structure your teams to create great visual content that's made for social media?
• Facebook, Twitter, Pinterest, Instagram, Vine, LinkedIn: How do you play to each of these platforms' strengths while managing multiple platforms efficiently?
• Brands' objections to video content is typically centred around: "It'll look amateurish" or "it'll be really expensive." Are they right?
• How do you set goals and measure the effectiveness of visual content?
• How can brands use user-generated and copyrighted images lawfully and ethically on social networks for their promotions?
• How important are brand guidelines when creating short videos and posts on social networks? What are the policies that companies can put in place to engage with an audience in an engaging way, in real time? Is this desirable, or too risky?
• How can you repurpose your content and visual assets for email, blogs and for calls-to-action?